colorColor in Google Shopping feeds
- ConditionalApparel in some countries, or color variants
- FeedShine sends
- Variant option named color or colour
Color drives the color filters and swatches in Shopping results. It is required for apparel in several countries including the US, and for any product that varies by color. Up to three colors can be combined with slashes for multi color items, 100 characters total.
How this app fills it
- By default the app finds the variant option named color or colour and sends its value.
- The Detail tab can point color at any variant option or field, map values with a lookup table, or turn it off. Rules can vary it per product.
- Any single product can override color from the Products page, for one feed or all of them.
Dos
- Name your Shopify option Color so the automatic mapping picks it up.
- Use real color words shoppers filter by. Navy beats Midnight Ocean.
- Send the main color first for multi color products, like Black/Red.
Don'ts
- Don't use marketing color names alone. Google cannot map Sunset Dream to a filter.
- Don't put size or material words in the color field.
- Don't use numbers or codes as colors. Color 42 fails validation in apparel categories.
Frequently asked questions
Is color required?
For apparel in the US, UK, Germany, France, Japan and Brazil, yes. For other products it is strongly recommended whenever items vary by color.
My option is named Shade, not Color. Does the mapping break?
The automatic pickup looks for options named color or colour. For other names, open the Detail tab and pick your option as the field.
How do I send a two color product?
Combine up to three colors with slashes, main color first, like Black/Gold.
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