Google Shopping attributes
One page per feed field, with what Google requires, what it rejects, and where the value comes from in your Shopify products. The attribute name is what Merchant Center calls the field, so a warning about one leads straight to its page.
title
Google Shopping title optimization
How to write product titles for Google Shopping. Character limits, word order rules, and the dos and don'ts that lift impressions.
description
Google Shopping description best practices
What to put in the description attribute for Google Shopping. Limits, keyword placement, and the dos and don'ts that help items match more searches.
id
The id attribute in Google Shopping feeds
How the id attribute works in Google Shopping. Why ids must never change, the formats Shopify apps use, and the dos and don'ts.
gtin
GTIN for Google Shopping
How the gtin attribute works in Google Shopping. Barcode requirements, invalid GTIN fixes, identifier_exists, and the dos and don'ts.
mpn
MPN in Google Shopping feeds
How the mpn attribute works in Google Shopping. When MPN is required, how it pairs with brand, and the dos and don'ts.
brand
Brand in Google Shopping feeds
How the brand attribute works in Google Shopping. When brand is required, using vendor as the source, and the dos and don'ts.
google_product_category
Choose the right Google product category
How the google_product_category attribute works. Picking from Google's taxonomy, how deep to go, and the dos and don'ts.
product_type
Product type in Google Shopping feeds
How the product_type attribute works in Google Shopping. Your own category tree, campaign subdivision, and the dos and don'ts.
image_link
Google Shopping image requirements
How image_link and additional_image_link work in Google Shopping. Size rules, background rules, and the dos and don'ts.
price
Price and sale price in Google Shopping
How price and sale_price work in Google Shopping. Currency rules, price mismatch fixes, and the dos and don'ts.
availability
Availability in Google Shopping feeds
How the availability attribute works in Google Shopping. Stock mapping from Shopify, backorder handling, and the dos and don'ts.
condition
Condition in Google Shopping feeds
How the condition attribute works in Google Shopping. New, refurbished and used rules, and the dos and don'ts.
item_group_id
Item group id for variants in Google Shopping
How item_group_id ties product variants together in Google Shopping. Variant handling rules and the dos and don'ts.
custom_label_0-4
Custom labels for Google Shopping campaigns
How custom_label_0 to 4 work in Google Shopping. Campaign segmentation strategies, margin and seasonality labels, dos and don'ts.
color
Color in Google Shopping feeds
How the color attribute works in Google Shopping. Apparel requirements, variant option mapping, and the dos and don'ts.
size
Size in Google Shopping feeds
How the size attribute works in Google Shopping. Apparel size rules, size systems, variant mapping, and the dos and don'ts.
age_group and gender
Age group and gender in Google Shopping
How the age_group and gender attributes work in Google Shopping. Apparel requirements, valid values, and the dos and don'ts.
material and pattern
Material and pattern in Google Shopping
How the material and pattern attributes work in Google Shopping feeds. Variant mapping, when to send them, and the dos and don'ts.
shipping
Shipping attributes in Google Shopping feeds
How shipping, shipping_weight and handling times work in Google Shopping. Merchant Center settings versus feed values, dos and don'ts.
Setting these in the app
FeedShine fills every attribute from your products by default. To change where a value comes from, see customizing feed attributes.