Help center
Set up FeedShine, get your feeds into each channel, and fix what Merchant Center flags.
Getting started
Install, create your feed and get it registered.
- Create your first feedBuild a working product feed from your Shopify store in a few minutes. No settings required to start.
- Connect your Google accountLink Google to push products directly to Merchant Center, discover your merchant accounts and verify your website.
- Use feeds without a Google accountEvery feed works as a plain file URL. Register it manually in any channel without connecting Google.
- Register your feed in Google Merchant CenterTwo ways to get products into Merchant Center. Register the feed URL, or push products directly through the API.
- Primary, supplemental and inventory feedsThe four Google feed types explained. When to use a primary, supplemental, inventory or product reviews feed, and how each registers.
Channels
Register your feed with each advertising channel.
- Add your feed to a Meta catalogRegister your feed URL in Meta Commerce Manager to power Facebook and Instagram catalog ads.
- Add your feed to Microsoft Merchant CenterRegister your feed URL for Bing Shopping campaigns, or import your Google Merchant Center setup.
- Add your feed to PinterestRegister your feed as a Pinterest catalog data source and turn products into shoppable Pins.
- Add your feed to TikTokRegister your feed as a scheduled TikTok catalog data source for video shopping ads.
- Add your feed to SnapchatRegister your feed in Snapchat Business Manager for dynamic ads. Category required on every item.
- Add your feed to CriteoRegister your feed URL with Criteo to power dynamic retargeting ads.
- Add your feed to AppLovinRegister your CSV feed URL in AppLovin's catalog manager. AppLovin pulls it once per day.
Customization
Attribute settings, per product edits, markets and stock rules.
- Optimize your Google Shopping feedFix Merchant Center issues and tune titles with real search data. Work through each area yourself or with your AI assistant.
- Send AI written titles to GoogleGoogle wants titles written by generative AI declared in a separate field. Turn on one setting and your feed sends them the right way.
- Customize feed attributesControl every field in your feed. Pick value sources, map values with tables, and set rules that vary attributes per product.
- Master fieldsWrite an attribute rule once and every feed uses it. Build helper values any feed can pick from, and let a feed keep its own rule where it needs one.
- Edit single products and previewExclude products from a feed or override their attributes one by one, then preview the exact output.
- Feeds for Shopify MarketsPick a market for a feed to get local prices, translated content and market URLs in every item.
- Control out of stock and unpublished productsHow stock and publish status decide what enters your feed, and the settings that change it.
- Build a custom feedBuild a CSV, TSV or XML feed with only the fields a destination asks for, named the way it expects, filled from your catalog and kept current.
Google Shopping attributes
What Google expects in each main feed field, with dos and don'ts.
The full attribute referencetitleRequireddescriptionRequiredidRequiredgtinConditionalmpnConditionalbrandConditionalgoogle_product_categoryOptionalproduct_typeOptionalimage_linkRequiredpriceRequiredavailabilityRequiredconditionConditionalitem_group_idConditionalcustom_label_0tocustom_label_4OptionalcolorConditionalsizeConditionalage_groupgenderConditionalmaterialpatternConditionalshippingConditional
Plans and billing
Plans, feed counts, limits and what happens over a limit.
Troubleshooting
Stale feeds, missing products and channel rejections.
- Feed not updatingWhat controls feed freshness, and the checklist when a channel shows stale prices or products.
- Products missing from your feedThe inclusion rules that decide which products enter a feed, and how to find why one is missing.
- Fix disapproved products in GoogleCommon Merchant Center disapproval reasons and the feed settings that resolve them.
Account and data
AI assistants, privacy and what the app stores.
- Connect AI assistantsSetup steps for Claude, Claude Code, ChatGPT, Cursor and other MCP clients. Read and edit your feeds by chat with a one time connect code.
- What connected AI assistants can doEvery action Claude can take on your feeds once connected. Reading, previewing, optimizing and the approval rules that keep you in control.
- Prompts for your AI assistantCopy and paste prompts for Claude, ChatGPT and Cursor. What to ask for titles, missing fields and disapprovals, and how to phrase your own.
- Ask Shopify Sidekick about your feedSidekick answers feed questions in your Shopify admin using this app's data. No setup and free on every plan. What it can check and what to ask.
- Data, privacy and securityWhat the app stores, how feed URLs are protected and what happens to your data on uninstall.
Elsewhere on FeedShine
Channel pages and articles that match your search.
- How to Build a Google Ads Page Feed From Your Shopify StoreArticle. How to build a Google Ads page feed from a Shopify catalog, which URLs and labels it needs, and what changes when Dynamic Search Ads become AI Max.
- Google Shopping Feeds for Multiple Countries on ShopifyArticle. When one feed can cover several countries, when each one needs its own, and what binding a feed to a Shopify market changes in every row.
- structured_title vs title in Google Merchant CenterArticle. Google wants AI written product titles in the structured title attribute. Here is what it is, the rule that quietly undoes it, and what feeds send.
- Google Shopping product feeds for ShopifyChannel. Get your Shopify products into Google Shopping ads and free listings. Your feed is ready in a minute and stays in sync on its own.
- Facebook and Instagram product feeds for ShopifyChannel. Sell your Shopify products in Facebook and Instagram catalog ads. One feed keeps Meta up to date with your prices and stock.
- Microsoft Shopping feeds for ShopifyChannel. Reach Bing shoppers with Microsoft Shopping ads, often at cheaper clicks than Google. Your Shopify feed is ready in minutes.
- Pinterest catalog feeds for ShopifyChannel. Turn your Shopify products into shoppable Pins. Your feed keeps prices and stock live, right where people plan what to buy.
- TikTok catalog feeds for ShopifyChannel. Put your Shopify products in TikTok shopping ads. Your feed keeps prices and stock live, with no manual exports.
- Snapchat catalog feeds for ShopifyChannel. Show shoppers the products they viewed and reach new buyers with Snapchat dynamic ads, all from one Shopify product feed.
- Criteo product feeds for ShopifyChannel. Win back Shopify visitors with Criteo ads that show the products they browsed. Your feed keeps prices and stock live.
- AppLovin product feeds for ShopifyChannel. Reach mobile app users with AppLovin product ads. Your Shopify feed is built in AppLovin's own format, with no manual exports.
- Custom product feeds for ShopifyChannel. Build a Shopify feed with only the fields a destination asks for, named the way it expects. For Google Ads page feeds and any CSV, TSV or XML template.