Help center
Everything about creating product feeds from Shopify and getting them live on your channels.
Getting started
Install, create your feed and get it registered.
Create your first feed
Build a working product feed from your Shopify store in a few minutes. No settings required to start.
Connect your Google account
Link Google to push products directly to Merchant Center, discover your merchant accounts and verify your website.
Use feeds without a Google account
Every feed works as a plain file URL. Register it manually in any channel without connecting Google.
Register your feed in Google Merchant Center
Two ways to get products into Merchant Center. Register the feed URL, or push products directly through the API.
Primary, supplemental and inventory feeds
The four Google feed types explained. When to use a primary, supplemental, inventory or product reviews feed, and how each registers.
Channels
Register your feed with each advertising channel.
Add your feed to a Meta catalog
Register your feed URL in Meta Commerce Manager to power Facebook and Instagram catalog ads.
Add your feed to Microsoft Merchant Center
Register your feed URL for Bing Shopping campaigns, or import your Google Merchant Center setup.
Add your feed to Pinterest
Register your feed as a Pinterest catalog data source and turn products into shoppable Pins.
Add your feed to TikTok
Register your feed as a scheduled TikTok catalog data source for video shopping ads.
Add your feed to Snapchat
Register your feed in Snapchat Business Manager for dynamic ads. Category required on every item.
Add your feed to Criteo
Register your feed URL with Criteo to power dynamic retargeting ads.
Add your feed to AppLovin
Register your CSV feed URL in AppLovin's catalog manager. AppLovin pulls it once per day.
Customization
Attribute settings, per product edits, markets and stock rules.
Optimize your Google Shopping feed
Fix Merchant Center issues and tune titles with real search data. Work through each area yourself or with your AI assistant.
Customize feed attributes
Use the attribute editor to control every field in your feed. Titles, categories, labels, shipping and more.
Edit single products and preview
Exclude products from a feed or override their attributes one by one, then preview the exact output.
Feeds for Shopify Markets
Bind a feed to a market for local prices, translated content and market URLs in every item.
Control out of stock and unpublished products
How stock and publish status decide what enters your feed, and the settings that change it.
Google Shopping attributes
Every feed field explained with dos, don'ts and examples.
Google Shopping title optimization
How to write product titles for Google Shopping. Character limits, word order rules, and the dos and don'ts that lift impressions.
Google Shopping description best practices
What to put in the description attribute for Google Shopping. Limits, keyword placement, and the dos and don'ts that help items match more searches.
The id attribute in Google Shopping feeds
How the id attribute works in Google Shopping. Why ids must never change, the formats Shopify apps use, and the dos and don'ts.
GTIN for Google Shopping
How the gtin attribute works in Google Shopping. Barcode requirements, invalid GTIN fixes, identifier_exists, and the dos and don'ts.
MPN in Google Shopping feeds
How the mpn attribute works in Google Shopping. When MPN is required, how it pairs with brand, and the dos and don'ts.
Brand in Google Shopping feeds
How the brand attribute works in Google Shopping. When brand is required, using vendor as the source, and the dos and don'ts.
Choose the right Google product category
How the google_product_category attribute works. Picking from Google's taxonomy, how deep to go, and the dos and don'ts.
Product type in Google Shopping feeds
How the product_type attribute works in Google Shopping. Your own category tree, campaign subdivision, and the dos and don'ts.
Google Shopping image requirements
How image_link and additional_image_link work in Google Shopping. Size rules, background rules, and the dos and don'ts.
Price and sale price in Google Shopping
How price and sale_price work in Google Shopping. Currency rules, price mismatch fixes, and the dos and don'ts.
Availability in Google Shopping feeds
How the availability attribute works in Google Shopping. Stock mapping from Shopify, backorder handling, and the dos and don'ts.
Condition in Google Shopping feeds
How the condition attribute works in Google Shopping. New, refurbished and used rules, and the dos and don'ts.
Item group id for variants in Google Shopping
How item_group_id ties product variants together in Google Shopping. Variant handling rules and the dos and don'ts.
Custom labels for Google Shopping campaigns
How custom_label_0 to 4 work in Google Shopping. Campaign segmentation strategies, margin and seasonality labels, dos and don'ts.
Color in Google Shopping feeds
How the color attribute works in Google Shopping. Apparel requirements, variant option mapping, and the dos and don'ts.
Size in Google Shopping feeds
How the size attribute works in Google Shopping. Apparel size rules, size systems, variant mapping, and the dos and don'ts.
Age group and gender in Google Shopping
How the age_group and gender attributes work in Google Shopping. Apparel requirements, valid values, and the dos and don'ts.
Material and pattern in Google Shopping
How the material and pattern attributes work in Google Shopping feeds. Variant mapping, when to send them, and the dos and don'ts.
Shipping attributes in Google Shopping feeds
How shipping, shipping_weight and handling times work in Google Shopping. Merchant Center settings versus feed values, dos and don'ts.
Plans and billing
Plans, feed counts, limits and what happens over a limit.
Troubleshooting
Stale feeds, missing products and channel rejections.
Feed not updating
What controls feed freshness, and the checklist when a channel shows stale prices or products.
Products missing from your feed
The inclusion rules that decide which products enter a feed, and how to find why one is missing.
Fix disapproved products in Google
Common Merchant Center disapproval reasons and the feed settings that resolve them.
Account and data
AI assistants, privacy and what the app stores.
Connect AI assistants
Setup steps for Claude, Claude Code, ChatGPT, Cursor and other MCP clients. Read and edit your feeds by chat with a one time connect code.
What connected AI assistants can do
Every action Claude can take on your feeds once connected. Reading, previewing, optimizing and the approval rules that keep you in control.
Ask Shopify Sidekick about your feed
Sidekick answers feed questions in your Shopify admin using this app's data. No setup and free on every plan. What it can check and what to ask.
Data, privacy and security
What the app stores, how feed URLs are protected and what happens to your data on uninstall.