Google Shopping product feeds for Shopify
Google Shopping drives high intent buyers to your store through Shopping ads and free listings. Everything starts with a clean, complete product feed in Google Merchant Center.
Merchant API connection. No file schedule to wait on.
Every field Google Shopping reads. Set automatically.
FeedShine builds that feed straight from your Shopify catalog. Start with smart defaults that just work. Then tune any attribute when you want more control over how products appear.
How it works
Create your feed
Pick the products to include and the app builds a working Google Shopping feed immediately.
ChannelGoogle ShoppingXMLTSVCSVAPIConnect Google or copy the URL
Connect your Google account to push products directly to Merchant Center. Or register the feed URL in Merchant Center yourself.
Google accountConnect GoogleOptionalOr copy the feed URL into Merchant Center yourself.
Stay in sync
The app keeps the feed current as your catalog changes. Google always sees your latest prices and stock.
Trail Runner 2.0PushedCanvas High TopPushedDelta pushes send only what changed.
What you get
Direct Merchant Center push
Skip file scheduling. Push products through the Merchant API and see per item statuses in the app.
Supplemental and inventory feeds
Enrich items synced by other channels, and publish local inventory for nearby shoppers.
Smart defaults
A new feed works with zero setup. Every attribute has a sensible default built from your Shopify product data.
Deep customization
Override any attribute with a ten tab editor. Map titles, descriptions, categories, labels and more with expressions.
Shopify Markets aware
Bind a feed to a market to get local prices, translated content and market URLs in that feed.
Per product control
Exclude single products or override their attributes without touching the rest of the catalog.
Inside the app
The product table, the feed editor, and the file Google Shopping downloads.
Google Shopping feed facts
| Formats | XML, TSV, CSV or direct API push |
|---|---|
| Delivery | Merchant Center fetches your feed URL, or the app pushes items via the Merchant API |
| Feed types | Primary, supplemental, local inventory and product reviews |
| Markets | Per market feeds with local prices, URLs and translations |
| Works without a Google account | Yes. Copy the feed URL and register it manually |
Frequently asked questions
Do I need a Google Merchant Center account?
Yes, Google Shopping listings require a Merchant Center account. The app can push products to it directly, or you can register the feed URL yourself. You can also build the feed first and connect Google later.
Can I run this next to Shopify's Google and YouTube channel?
Yes. Many stores run both. Shopify's channel handles conversion measurement, while this app gives you full control over feed content, supplemental feeds and markets.
How fast do price changes reach Google?
Feeds regenerate on a daily schedule on every plan. Paid plans also regenerate within minutes of a product change, and API push delivers item updates directly.
Does the feed support product variants?
Yes. Each variant becomes its own item with the right price, availability, image and item group id. You can also limit feeds to one item per product.
Guides
- Register your feed in Google Merchant Center
- Connect your Google account
- Create your first feed
- Optimize your Google Shopping feed
- Google Shopping title optimization
- Primary, supplemental and inventory feeds
Put your products on Google Shopping
Working feeds in minutes. Smart defaults first, deep control when you want it.
- Set up in minutes
- Free for 10 products
- No Google account needed
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