Google Shopping product feeds for Shopify

Google Shopping drives high intent buyers to your store through Shopping ads and free listings. Everything starts with a clean, complete product feed in Google Merchant Center.

Install from the App Store Setup guide

Google Shopping feedDelta pushActive

Merchant API connection. No file schedule to wait on.

Trail Runner 2.0Live

Canvas High TopLive

Desert BootLive

Every field Google Shopping reads. AI optimizes them, not just fills them.

iditem_group_iditem_group_titletitlestructured_titleshort_titledescriptionstructured_descriptionlinkimage_linkadditional_image_linklifestyle_image_linkvideo_linkvirtual_model_linkdocument_linkmobile_linkcanonical_linklink_templatemobile_link_templatecheckout_link_templateavailabilityavailability_datepricesale_pricesale_price_effective_datecost_of_goods_soldauto_pricing_min_priceinstallmentsubscription_costloyalty_programexpiration_dategtinmpnbrandidentifier_existsiditem_group_iditem_group_titletitlestructured_titleshort_titledescriptionstructured_descriptionlinkimage_linkadditional_image_linklifestyle_image_linkvideo_linkvirtual_model_linkdocument_linkmobile_linkcanonical_linklink_templatemobile_link_templatecheckout_link_templateavailabilityavailability_datepricesale_pricesale_price_effective_datecost_of_goods_soldauto_pricing_min_priceinstallmentsubscription_costloyalty_programexpiration_dategtinmpnbrandidentifier_exists

FeedShine builds that feed straight from your Shopify catalog. It works with zero setup, then AI improves titles, descriptions and any other field to win more clicks and sales.

How it works

Create your feed
Pick the products to include and the app builds a working Google Shopping feed immediately.
Channel
Google Shopping
XMLTSVCSVAPI
Connect Google or copy the URL
Connect your Google account to push products directly to Merchant Center. Or register the feed URL in Merchant Center yourself.
Google account
Connect GoogleOptional
Or copy the feed URL into Merchant Center yourself.
Optimize
Win more clicks and sales from automated feed improvements. Use bulk rules, master fields, custom overrides, or one-click optimization through the MCP in your favorite AI tool.
title
Trail Runner 2.0
Acme Trail Runner 2.0 Running ShoeAI
Built from what shoppers actually search for.
Stay in sync
The app keeps the feed current as your catalog changes. Google always sees your latest prices and stock.
Trail Runner 2.0Pushed
Canvas High TopPushed
Delta pushes send only what changed.

What you get

Direct Merchant Center push

Skip file scheduling. Push products through the Merchant API and see per item statuses in the app.

Supplemental and inventory feeds

Enrich items synced by other channels, and publish local inventory for nearby shoppers.

Live in a minute

A new feed works with zero setup. Every field is filled from your Shopify product data, so there is nothing to map.

Change any field

Titles, descriptions, categories, labels and every other field, with expressions when you want them.

Sell in every market

Each market gets its own feed with local prices, translated content and market URLs.

Fix one product without touching the rest

Exclude a single product or change its fields, and the rest of the catalog stays as it is.

Inside the app

The product table, the feed editor, and the file Google Shopping downloads.

ProductpriceMerchant Center

Trail Runner 2.049.95 AUDLive

Canvas High Top54.95 AUDPending

Desert Boot64.95 AUDLive

<item>
  <g:id>shopify_AU_812345_43210</g:id>
  <g:title>Trail Runner 2.0 | Acme</g:title>
  <g:price>49.95 AUD</g:price>
  <g:cost_of_goods_sold>22.40 AUD</g:cost_of_goods_sold>
  <g:availability>in_stock</g:availability>
</item>

Google Shopping feed facts

Formats	XML, TSV, CSV or direct API push
Delivery	Merchant Center fetches your feed URL, or the app pushes items via the Merchant API
Feed types	Primary, supplemental, local inventory and product reviews
Markets	Per market feeds with local prices, URLs and translations
Works without a Google account	Yes. Copy the feed URL and register it manually

Frequently asked questions

Do I need a Google Merchant Center account?

Yes, Google Shopping listings require a Merchant Center account. The app can push products to it directly, or you can register the feed URL yourself. You can also build the feed first and connect Google later.

Can I run this next to Shopify's Google and YouTube channel?

Yes. Many stores run both. Shopify's channel handles conversion measurement, while this app gives you full control over feed content, supplemental feeds and markets.

How fast do price changes reach Google?

Feeds regenerate on a daily schedule on every plan. Paid plans also regenerate within minutes of a product change, and API push delivers item updates directly.

Does the feed support product variants?

Yes. Each variant becomes its own item with the right price, availability, image and item group id. You can also limit feeds to one item per product.

Guides

Put your products on Google Shopping

Working feeds in minutes. Smart defaults first, deep control when you want it.

Set up in minutes
Free for 10 products
Optimize your feed in minutes with AI

Install from the App Store

Other channels

Meta · Microsoft · Pinterest · TikTok · Snapchat · Criteo · AppLovin