Google Shopping product feeds for Shopify
Google Shopping puts your products in front of people ready to buy, in Shopping ads and free listings. Everything starts with a clean, complete product feed in Google Merchant Center.
The fields in your Google Shopping feed, filled from your Shopify products.
How it works
FeedShine builds that feed straight from your Shopify catalog. It works with zero setup, and you or your own AI assistant can improve titles, descriptions and any other field.
Create your feed
Pick the products to include and the app builds a working Google Shopping feed immediately.
ChannelGoogle ShoppingFeed typePrimaryMarketDefault marketFormatAPI (push directly to Google)Connect Google or copy the URL
Connect your Google account to push products directly to Merchant Center. Or register the feed URL in Merchant Center yourself.
Google accountConnect the Google account that owns your Merchant Center so the app can register feeds, send products straight to Google and show which ones it approves. Or skip this and add each feed's URL in Merchant Center yourself.Connect Merchant CenterOptimize
Change any field in bulk, adjust a single product, or ask your own AI assistant to improve titles for you.
Title titleCombine fieldsFields to joinProduct titleVariant titleSeparator -Stay in sync
The app keeps the feed current as your catalog changes. Google always sees your latest prices and stock.
Feed deliveryLast runOct 9, 3:04 AMItems3,412Errors0Updates within minutes of a product change and daily at 3:00 AM.
What you get
Direct Merchant Center push
Skip file scheduling. Push products through the Merchant API and see per item statuses in the app.
Supplemental and inventory feeds
Enrich items synced by other channels, and publish local inventory for nearby shoppers.
Live in a minute
A new feed works with zero setup. Every field is filled from your Shopify product data, so there is nothing to map.
Change any field
Titles, descriptions, categories, labels and every other field, with expressions when you want them.
Sell in every market
Each market gets its own feed with local prices, translated content and market URLs.
Fix one product without touching the rest
Exclude a single product or change its fields, and the rest of the catalog stays as it is.
The Google Shopping file
What Google Shopping fetches from your feed URL, cut to the first few fields. Every field is named and ordered the way Google Shopping expects.
<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
<channel>
…
<item>
<g:id>shopify_AU_812345_43210</g:id>
<g:item_group_id>shopify_AU_812345</g:item_group_id>
<title>Trail Runner 2.0 - Green</title>
<description>Light trail shoe with a grippy outsole</description>
<link>https://example.com/products/trail-runner-2?variant=43210</link>
<g:availability>in_stock</g:availability>
<g:price>49.95 AUD</g:price>
</item>Frequently asked questions
Do I need a Google Merchant Center account?
Yes, Google Shopping listings require a Merchant Center account. The app can push products to it directly, or you can register the feed URL yourself. You can also build the feed first and connect Google later.
Can I run this next to Shopify's Google and YouTube channel?
Yes. Many stores run both. Shopify's channel handles conversion measurement, while this app gives you full control over feed content, supplemental feeds and markets.
Which Google feed types can I create?
Every plan makes primary feeds as XML, TSV or CSV files. Paid plans add supplemental feeds, local inventory feeds and product review feeds from Judge.me, and can push items straight to Merchant Center.
How fast do price changes reach Google?
Feeds regenerate on a daily schedule on every plan. Paid plans also regenerate within minutes of a product change, and API push delivers item updates directly.
Does the feed support product variants?
Yes. Each variant becomes its own item with the right price, availability, image and item group id. You can also limit feeds to one item per product.
Guides
Browse the help center- Register your feed in Google Merchant CenterTwo ways to get products into Merchant Center. Register the feed URL, or push products directly through the API.
- Connect your Google accountLink Google to push products directly to Merchant Center, discover your merchant accounts and verify your website.
- Create your first feedBuild a working product feed from your Shopify store in a few minutes. No settings required to start.
- Optimize your Google Shopping feedFix Merchant Center issues and tune titles with real search data. Work through each area yourself or with your AI assistant.
- Google Shopping title optimizationHow to write product titles for Google Shopping. Character limits, word order rules, and the dos and don'ts that lift impressions.
- Primary, supplemental and inventory feedsThe four Google feed types explained. When to use a primary, supplemental, inventory or product reviews feed, and how each registers.