Control out of stock and unpublished products

Out of stock products

By default, items with zero available inventory are excluded from feeds. Channels dislike advertising products shoppers cannot buy. To include them with an out of stock label instead, turn on the include out of stock setting in the Metadata tab.

Unpublished products

Products must be published to your online store to enter a feed. Draft and archived products, and products removed from the online store channel, are excluded. Password protected stores are fine. The check uses publish status, not whether Google can see the page.

Variants

Each variant is its own item with its own availability. The variant mode setting can limit feeds to the first variant per product if you prefer one item per product.