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Customize feed attributes

Updated 2026-07-18

Every feed starts from smart defaults. The attribute editor lets you override any field the channel supports, organized into tabs.

Feed editor with eleven attribute tabs and the Setup tab open

The editor tabs

  • Setup: name, enabled state, market binding, file format and compression.
  • Metadata: expiration, out of stock handling, variant mode and an optional feed password.
  • Target: language, currency, target countries and Google destinations.
  • Basic: item id format, title and description sources or custom expressions.
  • Media: image order and how many extra images to send.
  • Identifiers: GTIN, MPN, brand, product category and product type.
  • Detail: condition, age group, gender, color, size, material and pattern.
  • Label: custom labels 0 to 4 for campaign segmentation, and promotion id.
  • Shipping: weight, shipping price, handling and transit times.
  • Others and Custom: link templates and your own extra attributes.
Identifiers tab with GTIN, brand and product category settings
The Identifiers tab controls GTIN, MPN, brand and product category.

Custom expressions

Text fields accept Liquid style expressions with your product data. For example a title expression can combine brand, title and color into one line.

{{ product.vendor }} {{ product.title }} in {{ variant.option1 }}

The preview at the bottom of the editor shows the exact items the channel will fetch, including your customizations.

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