Google Shopping title optimization

The title is the strongest ranking signal in your feed. Google matches shopper searches against it before anything else. The cap is 150 characters, but only about the first 70 show in most ad placements, so the words that matter must come first.

A useful structure for most stores is brand, then product name, then the defining spec like size, color or model. Apparel titles work better as brand, gender, product type, color and size. The goal is a title that reads like the searches shoppers actually type.

How this app fills it

• By default the title is your Shopify product title.
• The Basic tab can switch the source to your SEO title or a custom expression that combines fields like vendor, title and option values.
• Any single product can override its title from the Products page.
• With Search Console connected, the Optimization page lists products whose top search query is missing from the title, highest impressions first.

Dos

• Front load the words shoppers search for in the first 70 characters.
• Include brand, product type and the defining attribute like size, color or model number.
• Match the words on your product page. Google checks the landing page.
• Use real search query data to pick words. Demand beats guesswork.
• Write titles per product. Bestsellers deserve hand tuning.

Don'ts

• No promotional text. Words like free shipping, sale or best price get items disapproved.
• No ALL CAPS. Google treats it as gimmicky and may disapprove the item.
• Don't keyword stuff. Repeating the same word wastes limited space.
• Don't bury the product type at the end where it gets cut off.
• Don't change titles constantly. Every edit triggers a fresh review of the item.