Add your feed to Snapchat

Snapchat dynamic ads run from a product catalog in Snapchat Business Manager. Snapchat uses the Google product taxonomy and requires a category on every item.

1. Set a product category

   In the app's feed editor, open the Identifiers tab and set a Google product category. Snapchat rejects items without one, and the editor warns you if it is empty.

2. Create a catalog in Business Manager

   Under catalogs, create a new catalog for your store.

3. Add the feed URL

   Add a product feed, paste your feed URL and set an hourly or daily refresh. Basic authentication is supported if your feed has a password.