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Snapchat catalog feeds for Shopify

Snapchat dynamic ads retarget shoppers with the exact products they viewed and prospect with your whole catalog. A validated product catalog is the entry ticket.

Snapchat catalog feed2 items fixedActive

CSV file with gzip. Snapchat fetches every hour.

2 products have no Google category. Snapchat rejects items without one.
google_product_category
Feed URLfeedshine.app/f/…csvCopy

Every field Snapchat reads. Set automatically.

Snapchat uses the Google product taxonomy and rejects items without a category. This app carries your google_product_category on every item and warns you in the editor when it is missing.

How it works

  1. Create a Snapchat feed

    Pick Snapchat as the channel and set a Google product category for your items.

    Channel
    Snapchat
    CSVTSVXML
  2. Add the feed in Business Manager

    Create a catalog in Snapchat Business Manager and add the feed URL with a refresh schedule.

    Feed URL
    …au/f/8k2df.csvCopy

    Paste as a data source in Snapchat Business Manager.

  3. Launch dynamic ads

    Snapchat builds ad templates from your catalog for retargeting and prospecting.

    Trail Runner 2.0Ready
    Canvas High TopReady

    Synced for Snapchat dynamic ads. Refreshed hourly.

What you get

Category enforcement

Snapchat rejects items without google_product_category. The editor flags a missing category before Snapchat does.

Smart defaults

A new feed works with zero setup. Every attribute has a sensible default built from your Shopify product data.

Deep customization

Override any attribute with a ten tab editor. Map titles, descriptions, categories, labels and more with expressions.

Shopify Markets aware

Bind a feed to a market to get local prices, translated content and market URLs in that feed.

Per product control

Exclude single products or override their attributes without touching the rest of the catalog.

Always fresh

Feeds refresh on a schedule, and instantly on paid plans when products change.

Inside the app

The product table, the feed editor, and the file Snapchat downloads.

Productgoogle_product_categoryStatus
Trail Runner 2.0Apparel & Accessories > ShoesReady
Canvas High TopMissingNo category
Desert BootApparel & Accessories > ShoesReady

Snapchat feed facts

FormatsCSV, TSV or XML
DeliverySnapchat fetches your feed URL hourly or daily with optional auth
Categoriesgoogle_product_category is required on every item
TaxonomyUses the Google product taxonomy
SurfacesDynamic ads, collection ads and catalog powered formats

Frequently asked questions

Why does Snapchat reject items other feeds accept?

Snapchat requires google_product_category on every item and rejects blanks. Set a category in the feed editor and the app applies it to all items.

How fresh is my catalog on Snapchat?

Snapchat can fetch your feed URL as often as hourly. The app keeps the file current with your Shopify catalog.

Do I need a minimum catalog size?

Dynamic ads work best with at least a few dozen products, but there is no hard minimum to sync a catalog.

Can I password protect the feed URL?

Yes on plans that include feed passwords. Snapchat supports basic authentication on feed fetches.

Guides

Put your products on Snapchat

Working feeds in minutes. Smart defaults first, deep control when you want it.

  • Set up in minutes
  • Free for 10 products
  • No Google account needed

Other channels

Google Shopping · Meta · Microsoft · Pinterest · TikTok · Criteo · AppLovin