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Snapchat catalog feeds for Shopify

Snapchat dynamic ads retarget shoppers with the exact products they viewed and prospect with your whole catalog. A validated product catalog is the entry ticket.

The fields in your Snapchat feed, filled from your Shopify products.

How it works

Snapchat uses the Google product taxonomy and rejects items without a category. This app carries your google_product_category on every item and warns you in the editor when it is missing.

  1. Create a Snapchat feed

    Pick Snapchat as the channel and set a Google product category for your items.

  2. Add the feed in Business Manager

    Create a catalog in Snapchat Business Manager and add the feed URL with a refresh schedule.

  3. Optimize

    Change any field in bulk, adjust a single product, or ask your own AI assistant to improve titles for you.

  4. Launch dynamic ads

    Snapchat builds ad templates from your catalog for retargeting and prospecting.

What you get

  • Fill a vertical screen

    Snapchat ads are full screen and vertical. Set a main image built for that shape while Google keeps the plain packshot.

  • Category enforcement

    Snapchat rejects items without google_product_category. The editor flags a missing category before Snapchat does.

  • Live in a minute

    A new feed works with zero setup. Every field is filled from your Shopify product data, so there is nothing to map.

  • Change any field

    Titles, descriptions, categories, labels and every other field, with expressions when you want them.

  • Sell in every market

    Each market gets its own feed with local prices, translated content and market URLs.

  • Fix one product without touching the rest

    Exclude a single product or change its fields, and the rest of the catalog stays as it is.

  • Never send a stale price

    Feeds refresh on a schedule, and instantly on paid plans when products change.

The Snapchat file

What Snapchat fetches from your feed URL, cut to the first few fields. Every field is named and ordered the way Snapchat expects.

id,item_group_id,title,…
shopify_AU_812345_43210,shopify_AU_812345,Trail Runner 2.0 - Green,…
shopify_AU_812345_43211,shopify_AU_812345,Trail Runner 2.0 - Blue,…
shopify_AU_812346_43220,shopify_AU_812346,Canvas High Top - White,…

Frequently asked questions

Why does Snapchat reject items other feeds accept?

Snapchat requires google_product_category on every item and rejects blanks. Set a category in the feed editor and the app applies it to all items.

How fresh is my catalog on Snapchat?

Snapchat can fetch your feed URL as often as hourly. The app keeps the file current with your Shopify catalog.

Do I need a minimum catalog size?

Dynamic ads work best with at least a few dozen products, but there is no hard minimum to sync a catalog.

Can I password protect the feed URL?

Yes on plans that include feed passwords. Snapchat supports basic authentication on feed fetches.

One catalog, every channel

See all channels