Create your first feed
A feed is a file that lists your products in the format an advertising channel understands. This guide takes you from install to a live feed URL.
Open the app and start setup
After installing, the app syncs your catalog and walks you through creating your feed. The defaults produce a valid feed without any input.
Pick your products
Include the whole catalog or limit the feed to selected collections. You can change this at any time.
Pick the channel
Google Shopping is the default. Paid plans can also create feeds for Meta, Microsoft, Pinterest, TikTok, Snapchat, Criteo and AppLovin.
Copy your feed URL
Every file feed gets a stable, secret URL. Paste it into the channel's catalog tool and you are live.
Every attribute has a smart default built from your product data. You never have to touch the advanced editor to get a working feed.
What happens after creation
The app generates the feed immediately and keeps it fresh. Feeds refresh at least daily. On paid plans they also refresh within minutes of product changes.
Products marked out of stock are excluded by default. Unpublished products are always excluded. You can change stock handling in the feed settings. See Control out of stock and unpublished products.
Frequently asked questions
Do I need a Google account to create a feed?
No. Feeds work as plain files you can register anywhere. Connecting Google adds direct Merchant Center push and account features, but it is optional.
How many feeds can I create?
Every plan includes a number of feeds. Each feed counts, including market feeds. See the plans page in the app for your limit.
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Reach us on the support page or use the support form in the app under Settings. Support hours are 9am to 5pm Monday to Friday, Adelaide time.