Fix disapproved products in Google

Merchant Center checks every item against Google's policies and data rules. These are the disapprovals merchants hit most, and where to fix each one in the app.

Common disapprovals

• Missing or invalid GTIN. Check barcodes in Shopify. The GTIN source setting can skip invalid barcodes, and identifier exists is handled automatically.
• Price mismatch. Google compares the feed price to your product page. Market feeds fix mismatches caused by regional pricing.
• Missing shipping. Set shipping in Merchant Center, or emit shipping from the Shipping tab.
• Image issues. Promotional overlays or placeholder images get rejected. Pick a clean image or reorder images in the Media tab.
• Mismatched availability. If stock changes often, paid plans regenerate the feed within minutes of a change.

See statuses in the app

With Google connected, API push feeds show per item statuses from Merchant Center directly in the app, including disapproval reasons.