Shipping attributes in Google Shopping feeds

Shipping cost shows directly in Shopping results and missing shipping information is one of the most common reasons whole accounts stall. Google needs a shipping cost for every item, from either your Merchant Center shipping settings or the feed's shipping attributes.

How this app fills it

• Merchant Center shipping settings are the recommended source. Set them once and the feed needs nothing.
• The Shipping tab can emit a flat shipping value per country when you prefer feed control, plus handling and transit times for delivery speed estimates.
• Each variant's weight rides along as shipping_weight by default for carrier calculated rates. Turn it off in the same tab.

Dos

• Configure shipping in Merchant Center for anything beyond flat rates. Its service model handles zones and carriers properly.
• Send accurate weights when you use carrier calculated rates.
• Set handling and transit times. Delivery speed annotations lift click through.

Don'ts

• Don't leave shipping unset everywhere. Items in most countries will not serve without a shipping cost.
• Don't advertise free shipping in the feed while charging at checkout. Google verifies the total.
• Don't mix feed shipping values and Merchant Center settings for the same country without checking which wins. Feed attributes override account settings.