Microsoft Shopping feeds for Shopify
Microsoft Advertising reaches shoppers on Bing, Windows surfaces and the Microsoft Audience Network. Competition is lower than on Google, so many stores see cheaper clicks for the same products.
The same file Google reads. Bing fetches it on schedule.
titleBoth accept…priceBoth accept…availabilityBoth accept…google_product_categoryBoth accept…feeds.feedshine.app/f/…xmlCopyEvery field Microsoft reads. AI optimizes them, not just fills them.
Microsoft Merchant Center accepts the Google Shopping feed specification without changes. Your feed from this app registers directly, or you can import your whole Google Merchant Center setup with one click.
How it works
Create a Microsoft feed
Pick Microsoft as the channel. The feed uses the Google specification Microsoft accepts natively.
ChannelMicrosoftXMLTSVCSVRegister the URL
Add the feed URL in Microsoft Merchant Center, or use its import from Google Merchant Center.
Feed URL…app/f/b81a4f60….xmlCopyRegister in Microsoft Merchant Center. Or import from Google.
Optimize
Win more clicks and sales from automated feed improvements. Use bulk rules, master fields, custom overrides, or one-click optimization through the MCP in your favorite AI tool.
titleTrail Runner 2.0Acme Trail Runner 2.0 Running ShoeAIBuilt from what shoppers actually search for.
Launch Shopping campaigns
Products flow into Microsoft Shopping campaigns and free product listings on Bing.
Trail Runner 2.0Live on BingCanvas High TopLive on BingEligible for Shopping campaigns and free listings.
What you get
Zero conversion needed
Microsoft reads the Google feed specification as is. Nothing to remap or rename.
Live in a minute
A new feed works with zero setup. Every field is filled from your Shopify product data, so there is nothing to map.
Change any field
Titles, descriptions, categories, labels and every other field, with expressions when you want them.
Sell in every market
Each market gets its own feed with local prices, translated content and market URLs.
Fix one product without touching the rest
Exclude a single product or change its fields, and the rest of the catalog stays as it is.
Never send a stale price
Feeds refresh on a schedule, and instantly on paid plans when products change.
Inside the app
The product table, the feed editor, and the file Microsoft downloads.
id title price availability
shopify_AU_812345_43210 Trail Runner 2.0 49.95 AUD in_stock
shopify_AU_812346_43211 Canvas High Top 54.95 AUD in_stockMicrosoft feed facts
| Formats | XML, TSV or CSV using the Google feed specification |
|---|---|
| Delivery | Microsoft Merchant Center fetches your feed URL on a schedule |
| GMC import | Microsoft can import your Google Merchant Center products and settings directly |
| Categories | Uses the Google product taxonomy |
| Surfaces | Bing Shopping campaigns, free listings and the Microsoft Audience Network |
Frequently asked questions
Is a Bing feed different from a Google feed?
No. Microsoft Merchant Center accepts the Google Shopping feed specification, including attribute names and values. The same feed content works on both.
Should I import from Google Merchant Center instead?
The import is convenient if your Google setup is exactly what you want on Microsoft. A separate feed gives you Microsoft specific titles, labels and product selections.
Is Microsoft Shopping worth it for my store?
Bing serves an older, often higher income audience and clicks usually cost less than Google. Since the feed is free to add, most stores simply test it.
Do free product listings work on Bing?
Yes. Products in Microsoft Merchant Center are eligible for free listings in Bing Shopping alongside paid campaigns.
Guides
Put your products on Microsoft
Working feeds in minutes. Smart defaults first, deep control when you want it.
- Set up in minutes
- Free for 10 products
- Optimize your feed in minutes with AI
Other channels
Google Shopping · Meta · Pinterest · TikTok · Snapchat · Criteo · AppLovin