Microsoft Shopping feeds for Shopify
Microsoft Advertising reaches shoppers on Bing, Windows surfaces and the Microsoft Audience Network. Competition is lower than on Google, so many stores see cheaper clicks for the same products.
The fields in your Microsoft feed, filled from your Shopify products.
How it works
Microsoft Merchant Center accepts the Google Shopping feed specification without changes. Your feed from this app registers directly, or you can import your whole Google Merchant Center setup with one click.
Create a Microsoft feed
Pick Microsoft as the channel. The feed uses the Google specification Microsoft accepts natively.
ChannelMicrosoft AdvertisingFeed typePrimaryMarketDefault marketFormatXML file (RSS 2.0)Register the URL
Add the feed URL in Microsoft Merchant Center, or use its import from Google Merchant Center.
Feed file URLfeeds.feedshine.app/f/4d7e0c15….xmlRegister this URL in Microsoft Merchant Center.Optimize
Change any field in bulk, adjust a single product, or ask your own AI assistant to improve titles for you.
Title titleCombine fieldsFields to joinProduct titleVariant titleSeparator -Launch Shopping campaigns
Products flow into Microsoft Shopping campaigns and free product listings on Bing.
Feed deliveryLast runOct 9, 3:04 AMItems3,412Errors0Updates within minutes of a product change and daily at 3:00 AM.
What you get
Your Google feed works on Bing
Microsoft reads the Google feed specification as is. Nothing to remap or rename.
Live in a minute
A new feed works with zero setup. Every field is filled from your Shopify product data, so there is nothing to map.
Change any field
Titles, descriptions, categories, labels and every other field, with expressions when you want them.
Sell in every market
Each market gets its own feed with local prices, translated content and market URLs.
Fix one product without touching the rest
Exclude a single product or change its fields, and the rest of the catalog stays as it is.
Never send a stale price
Feeds refresh on a schedule, and instantly on paid plans when products change.
The Microsoft file
What Microsoft fetches from your feed URL, cut to the first few fields. Every field is named and ordered the way Microsoft expects.
<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
<channel>
…
<item>
<g:id>shopify_AU_812345_43210</g:id>
<g:item_group_id>shopify_AU_812345</g:item_group_id>
<title>Trail Runner 2.0 - Green</title>
<description>Light trail shoe with a grippy outsole</description>
<link>https://example.com/products/trail-runner-2?variant=43210</link>
<g:availability>in_stock</g:availability>
<g:price>49.95 AUD</g:price>
</item>Frequently asked questions
Is a Bing feed different from a Google feed?
No. Microsoft Merchant Center accepts the Google Shopping feed specification, including attribute names and values. The same feed content works on both.
Should I import from Google Merchant Center instead?
The import is convenient if your Google setup is exactly what you want on Microsoft. A separate feed gives you Microsoft specific titles, labels and product selections.
Is Microsoft Shopping worth it for my store?
Bing serves an older, often higher income audience and clicks usually cost less than Google. Since the feed is free to add, most stores simply test it.
Do free product listings work on Bing?
Yes. Products in Microsoft Merchant Center are eligible for free listings in Bing Shopping alongside paid campaigns.