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TikTok catalog feeds for Shopify

TikTok's catalog powers video shopping ads, product links and dynamic showcase formats. A complete catalog with live prices is what makes those formats convert.

The fields in your TikTok feed, filled from your Shopify products.

How it works

TikTok's feed format is close to Google's but not identical. It keys items on sku_id and wants prices with an ISO currency code. This app handles both, so your catalog syncs cleanly.

  1. Create a TikTok feed

    Pick TikTok as the channel. Items are keyed on sku_id the way TikTok expects.

  2. Schedule the data source

    In TikTok Ads Manager, add the feed URL as a scheduled catalog data source.

  3. Optimize

    Change any field in bulk, adjust a single product, or ask your own AI assistant to improve titles for you.

  4. Run catalog ads

    Your products become available for video shopping ads and dynamic formats.

What you get

  • Make the product read at thumbnail size

    TikTok shows products small and fast. Set a tighter, higher contrast main image on the TikTok feed while Google keeps the plain packshot.

  • TikTok identifiers

    Items carry sku_id, TikTok's join key for ads catalogs and TikTok Shop.

  • Live in a minute

    A new feed works with zero setup. Every field is filled from your Shopify product data, so there is nothing to map.

  • Change any field

    Titles, descriptions, categories, labels and every other field, with expressions when you want them.

  • Sell in every market

    Each market gets its own feed with local prices, translated content and market URLs.

  • Fix one product without touching the rest

    Exclude a single product or change its fields, and the rest of the catalog stays as it is.

  • Never send a stale price

    Feeds refresh on a schedule, and instantly on paid plans when products change.

The TikTok file

What TikTok fetches from your feed URL, cut to the first few fields. Every field is named and ordered the way TikTok expects.

sku_id,item_group_id,title,…
shopify_AU_812345_43210,shopify_AU_812345,Trail Runner 2.0 - Green,…
shopify_AU_812345_43211,shopify_AU_812345,Trail Runner 2.0 - Blue,…
shopify_AU_812346_43220,shopify_AU_812346,Canvas High Top - White,…

Frequently asked questions

What is sku_id in a TikTok feed?

It is TikTok's item identifier, the equivalent of id in a Google feed. This app maps each Shopify variant's identifier to sku_id automatically.

Does this work with TikTok Shop?

The feed serves TikTok ads catalogs. TikTok Shop product listing has its own seller flows, but shares the sku_id identifier model.

How current are prices in TikTok ads?

TikTok refetches your feed on the schedule you choose in Ads Manager. The app keeps the file fresh, so each fetch carries live Shopify prices.

Can I exclude some products from TikTok only?

Yes. Each feed has its own product group and per product controls, so your TikTok selection can differ from other channels.

One catalog, every channel

See all channels