Facebook and Instagram product feeds for Shopify

Meta catalog ads put your products in front of shoppers across Facebook and Instagram. Advantage+ catalog ads, shop tabs and retargeting all read from one product catalog.

Install from the App Store Setup guide

Meta catalog feedGoogle formatActive

One URL powers Facebook and Instagram.

Scheduled data feed URL

feeds.feedshine.app/f/4d7e0c15….xml

Fetch hourlyDaily

Every field Meta reads. AI optimizes them, not just fills them.

iditem_group_idtitledescriptionlinkimage_linkadditional_image_linkavailabilitypricesale_priceexpiration_dategtinmpnbrandidentifier_existsgoogle_product_categoryproduct_typeconditionadultage_groupgendercolorsizesize_systemsize_typematerialpatternmultipackis_bundleunit_pricing_measureunit_pricing_base_measureshippingshipping_labelshipping_weightmin_handling_timeiditem_group_idtitledescriptionlinkimage_linkadditional_image_linkavailabilitypricesale_priceexpiration_dategtinmpnbrandidentifier_existsgoogle_product_categoryproduct_typeconditionadultage_groupgendercolorsizesize_systemsize_typematerialpatternmultipackis_bundleunit_pricing_measureunit_pricing_base_measureshippingshipping_labelshipping_weightmin_handling_time

Meta Commerce Manager accepts the same feed format Google uses. So the feed this app builds for you works in Meta with no conversion step. Add the feed URL once and Meta refetches it on a schedule.

How it works

Create a Meta feed
Pick Meta as the channel when you create the feed. The app builds a catalog ready file from your products.
Channel
Meta
XMLTSVCSV
Add the URL in Commerce Manager
In your Meta catalog, add a scheduled data feed and paste the feed URL from the app.
Feed URL
…app/f/4d7e0c15….xmlCopy
Add as a scheduled data feed in Commerce Manager.
Optimize
Win more clicks and sales from automated feed improvements. Use bulk rules, master fields, custom overrides, or one-click optimization through the MCP in your favorite AI tool.
title
Trail Runner 2.0
Acme Trail Runner 2.0 Running ShoeAI
Built from what shoppers actually search for.
Meta stays current
Meta refetches the URL on the schedule you set. The app keeps the file fresh as your catalog changes.
Trail Runner 2.0Ready
Canvas High TopReady
Meta refetches on the schedule you set.

What you get

Swap the image that stops the scroll

Meta ads win or lose on the picture. Set a different main image on the Meta feed while Google keeps the plain packshot, because overrides live on the feed and not on the product.

Google format compatible

Meta ingests Google namespace XML directly. One attribute model powers both channels.

Live in a minute

A new feed works with zero setup. Every field is filled from your Shopify product data, so there is nothing to map.

Change any field

Titles, descriptions, categories, labels and every other field, with expressions when you want them.

Sell in every market

Each market gets its own feed with local prices, translated content and market URLs.

Fix one product without touching the rest

Exclude a single product or change its fields, and the rest of the catalog stays as it is.

Never send a stale price

Feeds refresh on a schedule, and instantly on paid plans when products change.

Inside the app

The product table, the feed editor, and the file Meta downloads.

ProductavailabilityStatus

Trail Runner 2.0in stockReady

Canvas High Topin stockReady

Desert Bootout of stockReady

<rss xmlns:g="http://base.google.com/ns/1.0">
  <item>
    <g:id>shopify_AU_812345_43210</g:id>
    <g:price>49.95 AUD</g:price>
  </item>

Meta feed facts

Formats	XML (RSS with the Google namespace), TSV or CSV
Delivery	Meta fetches your feed URL on a schedule you choose in Commerce Manager
Required fields	id, title, description, availability, condition, price, link, image link and brand
Categories	Meta accepts google_product_category values
Surfaces	Facebook and Instagram catalog ads, shops and retargeting

Frequently asked questions

Does Meta accept a Google Shopping feed?

Yes. Meta Commerce Manager ingests feeds that use Google's attribute names and XML namespace. The app emits exactly that, minus Google-only fields Meta ignores.

How often does Meta update my products?

You pick the fetch schedule in Commerce Manager, hourly or daily. The app keeps the file at the URL fresh so every fetch gets your latest catalog.

Can I use different titles on Meta than on Google?

Yes. Each feed has its own settings. Customize the Meta feed's titles, descriptions or any other attribute without affecting other channels.

Do I need the Facebook sales channel app?

No. Any Meta catalog can ingest a scheduled feed URL. This works alongside or instead of other integrations.

Guides

Put your products on Meta

Working feeds in minutes. Smart defaults first, deep control when you want it.

Set up in minutes
Free for 10 products
Optimize your feed in minutes with AI

Install from the App Store

Other channels

Google Shopping · Microsoft · Pinterest · TikTok · Snapchat · Criteo · AppLovin