Skip to content

Facebook and Instagram product feeds for Shopify

Meta catalog ads put your products in front of shoppers across Facebook and Instagram. Advantage+ catalog ads, shop tabs and retargeting all read from one product catalog.

Meta catalog feedGoogle formatActive

One URL powers Facebook and Instagram.

Add the URL once in Commerce Manager. Meta refetches on schedule.
Scheduled data feed URL
feedshine.app/f/9m3ka.xml
Fetch hourlyDaily

Every field Meta reads. Set automatically.

Meta Commerce Manager accepts the same feed format Google uses. So the feed this app builds for you works in Meta with no conversion step. Add the feed URL once and Meta refetches it on a schedule.

How it works

  1. Create a Meta feed

    Pick Meta as the channel when you create the feed. The app builds a catalog ready file from your products.

    Channel
    Meta
    XMLTSVCSV
  2. Add the URL in Commerce Manager

    In your Meta catalog, add a scheduled data feed and paste the feed URL from the app.

    Feed URL
    …au/f/9m3ka.xmlCopy

    Add as a scheduled data feed in Commerce Manager.

  3. Meta stays current

    Meta refetches the URL on the schedule you set. The app keeps the file fresh as your catalog changes.

    Trail Runner 2.0Ready
    Canvas High TopReady

    Meta refetches on the schedule you set.

What you get

Google format compatible

Meta ingests Google namespace XML directly. One attribute model powers both channels.

Smart defaults

A new feed works with zero setup. Every attribute has a sensible default built from your Shopify product data.

Deep customization

Override any attribute with a ten tab editor. Map titles, descriptions, categories, labels and more with expressions.

Shopify Markets aware

Bind a feed to a market to get local prices, translated content and market URLs in that feed.

Per product control

Exclude single products or override their attributes without touching the rest of the catalog.

Always fresh

Feeds refresh on a schedule, and instantly on paid plans when products change.

Inside the app

The product table, the feed editor, and the file Meta downloads.

ProductavailabilityStatus
Trail Runner 2.0in stockReady
Canvas High Topin stockReady
Desert Bootout of stockReady

Meta feed facts

FormatsXML (RSS with the Google namespace), TSV or CSV
DeliveryMeta fetches your feed URL on a schedule you choose in Commerce Manager
Required fieldsid, title, description, availability, condition, price, link, image link and brand
CategoriesMeta accepts google_product_category values
SurfacesFacebook and Instagram catalog ads, shops and retargeting

Frequently asked questions

Does Meta accept a Google Shopping feed?

Yes. Meta Commerce Manager ingests feeds that use Google's attribute names and XML namespace. The app emits exactly that, minus Google-only fields Meta ignores.

How often does Meta update my products?

You pick the fetch schedule in Commerce Manager, hourly or daily. The app keeps the file at the URL fresh so every fetch gets your latest catalog.

Can I use different titles on Meta than on Google?

Yes. Each feed has its own settings. Customize the Meta feed's titles, descriptions or any other attribute without affecting other channels.

Do I need the Facebook sales channel app?

No. Any Meta catalog can ingest a scheduled feed URL. This works alongside or instead of other integrations.

Guides

Put your products on Meta

Working feeds in minutes. Smart defaults first, deep control when you want it.

  • Set up in minutes
  • Free for 10 products
  • No Google account needed

Other channels

Google Shopping · Microsoft · Pinterest · TikTok · Snapchat · Criteo · AppLovin